Legal use of the most precious Polish brand to mark your own products and services. No entrepreneur can use the CHOPIN brand without obtaining the license from The Institute.
The use of the renown of the CHOPIN brand as a tool to build the trust of clients to products and services signed by it in Poland and abroad.
The significant reduction of costs for promotion of the brand and lack of necessity to undertake actions aiming at building this renown.
Renown and wide recognition of the CHOPIN brand causes the lack of necessity to bear costs of promoting the brand in Poland and abroad, which are necessary in other cases. There is also not necessary to undertake actions aiming at building this renown.
Real increase in profit from products and services sales. The renown of CHOPIN brand guarantees both the wide recognition of products and services marked by it as well as increase of sales resulting from the clients’ trust for it.
The possibility to support the promotion of products and services marked by the CHOPIN brand by the prestigious cultural events of the international character organised by The Fryderyk Chopin Institute:
Chopin Competition in 2020 – one of the oldest and most prominent music competitions in the world, taking place every 5 years in Warsaw since 1927. It attracts the 50 thousand people from all over the world, who come to Warsaw. The broadcasts of the Competition are followed by tens of millions of music lovers in the whole world, and the winner of the Competition has a guaranteed career in music.
Festival “Chopin and His Europe” – international music festival, taking place every year in Warsaw. Over 40 concerts with the most outstanding artists from around the world.
a wide scope of terms of reference to commercially use the CHOPIN brand to mark its own products or services and to use the CHOPIN brand in their promotion and advertising. It is possible to:
• put the CHOPIN brand of products and their containers (e.g. label, sticker, overprint, tag)
• place the CHOPIN brand on trade documents connected with placing the Products on the market (e.g. trade letter, orders, catalogues, price lists),
• exploit the CHOPIN brand with the aim to advertise product or services (e.g. in press advertisement, internet advertisement, on outdoor advertisement, printed advertising materials)
• exploit the CHOPIN brand on the brand’s website of the Licensee and in social media