The name of “Chopin” is one of the best regonised names in Poland and all over the world. It goes beyond the figure of Fryderyk Chopin – the composer and pianist, and it is a symbol of national identity as well as the most significant elements of Polish culture.
Chopin is a symbol of genius, excellent attribute of perfection and essence of Polishness.
The brand of Chopin is estimated at over PLN 3 billion (more than Orlen, PZU or PKO BP)
Over 70 Chopin Competitions in 32 countries on 5 continents
60 million pianists in China, 10 million pianists in Japan, 20 million in the USA
In 2015 people from 218 countries watched a broadcast of the Chopin Competition in Warsaw
Among all composers, producers of movie soundtracks in Hollywood choose Chopin the most frequently
At the day of announcing the results of the Competitions Google noted that “Chopin” as a search term was more popular than “shopping”
As consumers, we associate the brand with a specific product or service.
The brand influences us strongly.
It influences our consciousness and leads us during shopping to specific products and services.
It helps us in ordering and making the market offer clear.
It informs the consumer that the product of a brand comes from a specific entrepreneur.
Choosing the brand for products or services, its influence not only on Polish, but also foreign market should be considered.
The most precious brands are the renown brands which are widely known among potential clients. The renown of a brand is also a trust of clients, which transforms into benefits from sales.